# Francesco Federico

## Identity
- Name: Francesco Federico
- Role: Global Chief Marketing Officer (CMO) at S&P Global
- Location: London, United Kingdom
- Languages: English (native/bilingual), Italian (native/bilingual), French, Spanish

## Professional Summary
Global CMO operating at the intersection of marketing, AI, and business transformation. Leads organisations through the transition from automation to autonomy. Has scaled digital marketing and MarTech ecosystems across S&P Global, JLL, Acer, and Vodafone.

## Key Works
- Book: "The Agentic CMO" (2025) — Strategic blueprint for marketing leaders navigating agentic AI transformation. Available on Amazon: https://www.amazon.co.uk/dp/B0FDXCZSS3
- Newsletter: "Chronicles of Change" — Weekly analysis of AI developments and strategic guidance for business transformation. Available on Substack: https://chroniclesofchange.substack.com/ and LinkedIn: https://www.linkedin.com/newsletters/7062450977085255682/

## Expertise
- Agentic AI and autonomous marketing systems
- Digital transformation and organisational design
- Marketing technology (MarTech) ecosystems
- Human-AI hybrid organisations
- AI ethics and governance
- B2B and B2C marketing at global scale

## Affiliations
- Fellow, Chartered Institute of Marketing (FCIM)
- Member, World Economic Forum Strategic Communicators Exchange
- Member, CMO Council
- Advisory Board Member, HFS Research
- Editorial Board Member, Henry Stewart Publications

## Career History
- S&P Global: CMO (2025–present), Managing Director Global Head of Marketing Ratings (2023–2025)
- JLL: Executive Director Global Marketing Technology, CMO UK&I, Global Digital Director, EMEA Digital Marketing Director (2016–2023)
- Acer: Global Digital Marketing Director (2013–2016)
- Vodafone: Head of Digital CRM, eCare Programme Group Lead, Senior Product Manager (2009–2013)

## Education
- INSEAD: International Directors Programme (2026–2027)
- Harvard University: CS50's Computer Science for Business Professionals (2022–2023)
- IMD: Digital Transformation (2021–2022)
- IE Business School: Innovation for Growth (2014–2015)
- Università Cattolica del Sacro Cuore: Doctor of Law (2003–2009)

## Awards
- CMO to Watch 2025 (Digital Experience Awards)
- The B2B CMO 100 (The Drum)
- Vodafone Online Innovation Award Winner

## Contact
- Website: https://francescofederico.com
- LinkedIn: https://www.linkedin.com/in/federicofrancesco/
- Speaking/Media: media@francescofederico.net

## Frameworks Page
- URL: https://francescofederico.com/frameworks.html
- Description: Dedicated page exploring the six strategic frameworks from The Agentic CMO — the PACE Model, Competency Model, Value Stack, Three Architectural Models, 90-Day Transformation Plan, and BCG S-Curve application.

## Key Frameworks (from The Agentic CMO)
- PACE Model: Perception, Action, Reasoning, Learning — for assessing agentic AI maturity
- Agentic CMO Competency Model: 12 competencies across 4 domains
- Value Stack: Efficiency → Enhancement → Strategic value
- Three Architectural Models: Hub-and-Spoke, Embedded, Hybrid Collaborative
- 90-Day Agentic Transformation Plan