About
Francesco Federico
Global CMO at S&P Global. Previously at JLL, Acer, and Vodafone. Fellow of the Chartered Institute of Marketing. Member of the World Economic Forum's Strategic Communicators Exchange.
I have spent the last fifteen years building marketing organisations that operate at the intersection of technology and commercial strategy—first through digital transformation, then through AI. The thread across every role has been the same: designing systems where human judgement and machine intelligence reinforce each other.
I wrote The Agentic CMO because the transition from automation to autonomy demands a new operating model for marketing leadership. I publish Chronicles of Change each week because the pace of change requires a standing brief, not periodic updates.
Career
Career Highlights
January 2025 – Present
Chief Marketing Officer
S&P Global
Leading AI-powered marketing transformation across global financial markets. Responsible for brand, demand generation, MarTech, and marketing operations worldwide.
November 2023 – January 2025
Managing Director, Global Head of Marketing, Ratings
S&P Global
Led the global integrated marketing function for Ratings across the Americas, EMEA, and APAC. Executive sponsor of the company-wide Data & Analytics workstream.
May 2022 – April 2023
Executive Director of Global Marketing Technology
JLL
Global SLT member. Team of 50+. Architected the GTM model (+50% conversion YoY). Deployed industry-first conversational AI (+60% conversion rate).
May 2016 – May 2022
CMO UK & Ireland / Global Digital Director / EMEA Digital Marketing Director
JLL
Seven years across progressive roles. Built the EMEA digital marketing team from zero to 30+. Launched e-commerce across 26 markets. Designed the JLL Investor Center, facilitating billions in real estate transactions.
July 2013 – June 2016
Global Digital Marketing Director
Acer
Global team of 30, based in Lugano and Taipei. Built a real-time dynamic pricing algorithm: +35% online sales, +25% revenue, −10% cost of sale.
October 2009 – July 2013
Head of Digital CRM / eCare Programme Group Lead / Senior Product Manager
Vodafone
Launched the first "My Vodafone" self-care app across any Vodafone market. 90% addressable customer adoption. Rolled out across 9 European markets.
Governance
Board & Advisory Positions
July 2025 – Present
Strategic Communicators Exchange Member
World Economic Forum
March 2021 – January 2025
Non-Executive Director
Diocese of Westminster Academy Trust
January 2023 – December 2024
Non-Executive Director
St Martins of Tours Housing Association
Advisory Board Member
HFS Research · IDC · Henry Stewart Publications
Education
Education
2026 – 2027
International Directors Programme
INSEAD
2022 – 2023
Executive Education, CS50's Computer Science for Business Professionals
Harvard University
2021 – 2022
Executive Education, Digital Transformation
IMD
2014 – 2015
Executive Education, Innovation for Growth
IE Business School
2003 – 2009
Doctor of Law (JD)
Università Cattolica del Sacro Cuore
Companies I've Worked With
