← Francesco Federico

Chronicles of Change

Where AI meets strategy. Weekly.

Chronicles of Change is a weekly newsletter for senior leaders who need to separate signal from noise in enterprise AI. Each edition analyses one or two developments in depth—what happened, what it means strategically, and what to do about it. No roundups. No hype recaps.

Recurring Themes

  • Agentic AI and autonomous marketing systems
  • Enterprise AI strategy and implementation
  • Digital transformation programme design
  • AI governance, ethics, and regulation
  • Marketing technology and MarTech ecosystem evolution
  • The future of human-AI collaboration in the enterprise
  • AI-driven creative production and customer experience

Recent Editions

  • The AI-Driven Creative Engine: What Mondelez Signals for the Future of Marketing

    Mondelez's custom generative AI platform delivers 30–50% reductions in creative production costs whilst accelerating content supply.

  • The AI-First Company

    What Duolingo, Shopify, and Box reveal about what it truly means to become AI-first—and the pitfalls to avoid.

  • Adobe Embraces Agentic AI

    Adobe's Agent Orchestrator and Brand Concierge represent the most significant product evolution since the launch of Adobe Experience Platform.

  • AI Enters the Physical World with Open-Source Robotics

    Hugging Face's acquisition of Pollen Robotics marks the shift from software-driven models to embodied AI.

  • AI Agents and Automated Operations

    How Microsoft and Anthropic are doubling down on agentic AI, presenting autonomous agents as intelligent co-workers.

Read It

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