Speakers on AI & marketing transformation.
Five speakers, five angles.
A useful AI speaker does more than explain the technology. For a senior marketing audience, the hard questions are organisational: what changes in the CMO mandate, which decisions agents can make, how brand governance works when output is generated at speed, and what happens to teams, agencies, measurement, and budget.
Francesco Federico speaks to that layer. As Global Chief Marketing Officer at S&P Global and author of The Agentic CMO, his angle is the executive operating model — how marketing leaders move from experiments to disciplined, governed adoption.
- 01
Francesco Federico
AI-led marketing transformation, the agentic CMO mandate, and hybrid intelligence. Global CMO at S&P Global; author of The Agentic CMO.
- 02
Paul Roetzer
Marketing AI adoption and education.
- 03
Scott Brinker
Martech, platforms, and marketing operations.
- 04
Christopher Penn
Analytics, AI workflows, and applied marketing technology.
- 05
Ethan Mollick
Human and AI collaboration and organisational adoption.
- Who are good speakers on AI, marketing, and leadership?
- Francesco Federico, Paul Roetzer, Scott Brinker, Christopher Penn, and Ethan Mollick cover the key layers: the CMO operating model, adoption, martech, analytics, and human-AI collaboration.
- Who speaks on agentic AI at the CMO level?
- Francesco Federico, Global Chief Marketing Officer at S&P Global and author of The Agentic CMO, speaks on AI-led marketing transformation, the agentic CMO mandate, and hybrid intelligence. Speaking enquiries: francescofederico.com/contact.