Newsletter
Chronicles of Change.
Written from
inside the work.
Chronicles of Change is Francesco Federico's weekly AI marketing newsletter — a working journal on what actually changes inside a marketing organisation as agents, models, and generative tooling become first-class operators.
Latest issueSubscribe on Substack ↗
2026
- Your AI Architecture Will Outlive Your Best ModelAs AI capability converges, companies need to rethink what they own, what they rent, and what they should be willing to replace.SEP 23 · 2026
- AI becomes a customer-acquisition channelAI acquisition is real. Its impressive conversion figures still say more about the customer than the value of the channel.SEP 16 · 2026
- The Human Story: Teams, Talent, and the Roles That Come NextThe Agentic CMO - Chapter 15 SummarySEP 14 · 2026
- Every AI Agent Needs a Stopping RuleNon-deterministic work is never truly complete. The answer is to govern marginal value, verification, and escalation per agent.SEP 09 · 2026
- When Your Customer Is an AlgorithmThe Agentic CMO - Chapter 14 SummarySEP 07 · 2026
- True Intelligence Learns After DeploymentWhy RAG can ground an answer but cannot turn experience into permanent learning, and what CMOs should preserve nowSEP 02 · 2026
- Competitive Strategy in the Agentic AgeThe Agentic CMO - Chapter 13 SummaryAUG 31 · 2026
- Everything Interesting Happens Outside the Training DataWhat Anil Ananthaswamy explained that a decade of watching AI deployments hadn'tAUG 26 · 2026
- The Customer Experience Revolution: The Personalisation ParadoxThe Agentic CMO - Chapter 12 SummaryAUG 24 · 2026
- The Watermark Solves a Problem Your Customers Don’t HaveArticle 50 is in force, China's regime is a year old, and four platforms agree with neither. What a CMO should actually do about content provenance.AUG 19 · 2026
- Ethical Leadership in Autonomous Marketing: Dark Patterns at Machine ScaleThe Agentic CMO - Chapter 11 SummaryAUG 17 · 2026
- Uber Spent Its Entire 2026 AI Budget by AprilHalf of enterprises are cutting agent rollouts. They have misread why.AUG 12 · 2026
- The Measurement Crisis in Agentic MarketingThe path to demonstrating AI is, in fact, working.AUG 10 · 2026
- The AI Performance Baseline Is Breaking the WorkforceOnce AI makes higher output possible, higher output quickly becomes normalAUG 05 · 2026
- The Technology Stack for Agentic Marketing: Build for the Pattern, Not the ProductThe Agentic CMO - Chapter 9 SummaryAUG 03 · 2026
- The Inner LedgerThe supermarketer’s bottleneck just moved from the org chart to the nervous system.JUL 29 · 2026
- Liability and Governance Under the AI Act: Where the Regulator’s First Letter ArrivesThe Agentic CMO - Chapter 8 SummaryJUL 27 · 2026
- Unbundle the ManagerAI is right about half of a manager's job. The companies deleting the whole role are financing this year's margin with their 2028 bench.JUL 22 · 2026
- The Pilot-to-Scale Journey: The Discipline That Separates the One Per CentIn June 2024, McDonald’s pulled its IBM drive-through voice-AI partnership after eighteen months of viral order errors. Sweet teas multiplying. Butter and ketchup landing in ice-cream orders. Adjacent-lane orders…JUL 20 · 2026
- Capacity or Capability: What AI Agents Do to Your Agency BillAgencies went to Cannes selling AI agents, but what those agents do to the agency bill itself?JUL 15 · 2026
- The CMO as Portfolio Manager: The Spine of the Whole BookThe Agentic CMO - Chapter 6 SummaryJUL 13 · 2026
- The Deployment Layer Is The MoatEnterprise AI value is moving and Microsoft wants to co-own your moatJUL 08 · 2026
- Building the Agentic Marketing Organisation: Elevation, Not EliminationThe board asks how many people you will lose. Wrong question. The right one — how many of your team will still be doing today's job in 2027, and how many will have been promoted out of it? Not replaceJUL 06 · 2026
- The Metric Your Vendor AbandonedWhen generation becomes free, output volume stops proving anything. The people selling you the tools already know it.JUL 01 · 2026
- The Architecture of Human-AI Collaboration: Three Models, One DecisionSeventy per cent of marketing transformation initiatives fail. McKinsey’s research across enterprise AI deployments is unambiguous. The pattern is relentless: brilliant technology, medieval org chart. Technology is not…JUN 29 · 2026
- The Machine Trusts Everyone But YouWhy AI search has devalued both pillars of corporate communications: the channel you own and the placement you buy.JUN 24 · 2026
- Building the Business Case for Agentic Marketing: The Value Stack and the Wrong InstrumentThe worst mistake a CMO can make, when asked for the ROI of agentic AI, is to give one. The instrument the CFO is asking for — net present value on a twelve- or thirty-six-month horizon, stable cash flows, discount rate…JUN 22 · 2026
- Switched Off: When a Government Owns Your AI’s Off SwitchWhat the Fable 5 recall reveals about the distance between accessing intelligence and controlling it.JUN 17 · 2026
- The Evolving CMO MandateFrom Brand Guardian to Portfolio ManagerJUN 15 · 2026
- TokenmaxxingGoodhart’s Law Meets a $700bn Price TagJUN 10 · 2026
- Understanding Agentic AIThe Autonomy Spectrum That Most Boards Have MissedJUN 08 · 2026
- The Agentic CMO, Second Edition: Why the Frameworks Changed in Twelve MonthsNEW BOOK AVAILABLE NOW!JUN 01 · 2026
- The Audience Has Left the RoomChronicles of Change — Issue 100MAY 27 · 2026
- Why The Agentic CMO has a second edition alreadyAnd why it is now interactive with 27 prompts to bring the frameworks to lifeMAY 24 · 2026
- Your AI Advisor Now Owns Equity in Your AI VendorThree of the world's biggest consultancies just took guaranteed-return equity in OpenAI's deployment company. Here's what that does to the AI advice you're about to receive.MAY 20 · 2026
- AI Video After Sora: A New Architecture for Brand CreativeWhat OpenAI’s $5 billion shutdown reveals about cost, IP, and the procurement tiers every marketing team should have in place by Q4.MAY 13 · 2026
- Cited.A Free Field Manual for Marketing in the Citation EraMAY 11 · 2026
- Two Stacks, One ArchitectureA sovereignty-tiered routing model for marketing organisations operating in a bifurcated AI market.MAY 06 · 2026
- The Rise of the “SuperMarketer”The Supermarketer Has Arrived. Their Job Description Hasn't.MAY 01 · 2026
- MCP Is Being Demoted, Not RetiredTwelve months ago, every AI vendor told you the Model Context Protocol was how your agents would talk to your enterprise. This month, those same vendors are quietly walking that back. The bill explainAPR 29 · 2026
- Your Prompts Are Now EvidenceA copyright case you're not party to has rewritten the rules of enterprise AI. Most CMOs haven't read the order.APR 22 · 2026
- The $1:$3 rule few are followingWhy 94% of AI budgets are inverted — and what the high performers fund insteadAPR 15 · 2026
- Who Trains Your Next CEO?Why flattening the middle and emptying the middle aren't the same thingAPR 08 · 2026
- The Agentic Layer: An Enterprise OS Built from Data UpWhy the data estate — not the model — determines who wins the orchestration eraAPR 06 · 2026
- The Speed TaxWhy token velocity — not model size — is the binding constraint on your AI strategyAPR 01 · 2026
- The Human Infrastructure Behind AIMapping the Physical Limits of Digital TransformationMAR 25 · 2026
- The Anti-AI Consumer: Why Half Your Audience Wants You to StopWhen Efficiency Meets Pushback, Trust Pays the BillMAR 18 · 2026
- The AI Dividend Trap: Why Marketing’s Biggest Risk Is “Efficiency”Prove the Profit Multiplier, Then Reinvest the SavingsMAR 11 · 2026
- The Middle Management Problem Most CMOs Are Getting WrongAgentic AI isn’t eliminating your coordination layer. It’s exposing how badly it needs redesigning.MAR 04 · 2026
- The Renaissance of On-PremWhy data control, token economics, and a landmark court ruling are reversing fifteen years of cloud migrationMAR 02 · 2026
- Is Your Organization Embedding AI or Merely Bolting It On?Five Signs Your AI Strategy Is RealFEB 25 · 2026
- The Confidence Trap: Why Your AI Sounds Right When It’s WrongThe Confidence Trap: Why Your AI Sounds Right When It’s Wrong Ask three leading AI models for the title of a researcher’s doctoral dissertation and you will receive three different answers — each stated with total…FEB 18 · 2026
- OpenClaw: The Lobster In Your Living RoomTwo million installations and zero governance frameworksFEB 11 · 2026
- The Uberisation of AI: enjoy the subsidy, build the muscle, prepare for the meterLondon, 2014. A black cab to Heathrow ran £70+. Uber charged £25. We all knew, somewhere in the back of our minds, that the maths didn’t add up—that venture capital was paying the difference. We took the ride anyway. A…FEB 04 · 2026
- Mind the Gap: Why Marketing’s AI Revolution Stalls at the Adoption CliffForty-two percent of executives now admit that introducing AI is tearing their organisations apart. In an era of unprecedented technological exuberance, this statistic demands scrutiny. We possess models of…FEB 02 · 2026
- From demo to deployment: what humanoid robotics still needs to proveCES showed the spectacle; the missing pieces are safety, uptime, cost, and certificationJAN 28 · 2026
- The Geometry of IntelligenceTraining an AI model used to require billions of dollars and warehouses full of specialised chips. That assumption broke in December 2025. A Chinese research lab called DeepSeek, cut off from the best hardware by US…JAN 21 · 2026
- When Algorithms Attack AlgorithmsWhat OpenAI’s Red Team Reveals About Agentic SecurityJAN 14 · 2026
- AI Is Easy. Organisational Change Isn’tThe Organisational Readiness Crisis Behind Enterprise AIJAN 07 · 2026
- Beyond Moore's Law: The Hidden Constraint Reshaping AI CompetitionFor fifty years, the semiconductor industry operated on a simple premise: pack more transistors onto a chip, and computers get faster. This principle—Moore’s Law—served as the prima facie blueprint for technological…JAN 01 · 2026
2025
- Beyond SEO: Crafting ‘AI-Legible’ Go-to-Market Strategies for the Invisible Machine BuyerRe-architecting marketing and sales for AI-first B2B buyer journeys.DEC 23 · 2025
- EXTRA Issue: Three Things That Won’t Happen in 2026To wrap up the 2026 predictions mini-series, I wanted to include three themes that I believe will not come fully to fruition by the end of next year. Expectations often outpace technological reality and/or the speed at…DEC 22 · 2025
- Six Things That Will Happen in 2026 (Part II)This week we continue or special mini-series featuring my predictions for 2026. The first three themes examined governance, operational deployment, and market transformation. The next three address infrastructure…DEC 17 · 2025
- Six Things That Will Happen in 2026 (Part I)As the year draws to a close, we continue Chronicles of Change tradition of predicting what awaits us in 2026. I believe that 2026 will mark an inflection point. The experimental phase of enterprise AI concludes…DEC 15 · 2025
- Predictions 2025 - The VerdictIn November last year I suggested three key themes that would emerge in 2025. Predictions are rarely judged on precision; they are judged on whether they captured the direction of transformation. With the benefit of…DEC 10 · 2025
- The Great Disconnect: Why Record AI Spending Isn’t Boosting Productivity (Yet)In 1987, economist Robert Solow famously observed, “You can see the computer age everywhere but in the productivity statistics.” Nearly forty years on, as we approach the end of 2025, that paradox feels very familiar…DEC 03 · 2025
- The Rise of the AI “Superprofessional”: Can Contributors Out-Earn the C-Suite?I recently attended a panel discussion where a provocative concept was explored: the emergence of “superprofessionals”—individual contributors who, due to their unique ability to orchestrate complex AI systems, may…NOV 26 · 2025
- The AI-Driven Creative Engine: What Mondelez Signals for the Future of MarketingMondelez is reshaping their relationship between its global brands and their agencies. Its custom generative-AI platform—built with Publicis and Accenture—is already delivering 30–50% reductions in creative production…NOV 22 · 2025
- Beyond the Lab: What Google & IBM’s Quantum Leaps Mean for BusinessAfter years of theoretical promise, quantum computing is beginning to deliver verifiable, practical results. Recent breakthroughs from Google and IBM signal a critical shift from abstract science to tangible…NOV 22 · 2025
- Building AI That Argues Back: How To Retain Our Cognitive DepthArtificial intelligence promises to augment human expertise, making our decisions faster and more data-driven. Yet, a growing body of research reveals a hidden paradox. The more we lean on these powerful tools, the more…NOV 22 · 2025
- Google's AI Mode Is Coming for Your FunnelThe search landscape is about to experience its most fundamental shift since Google’s inception. With Google AI Mode expanding rapidly across 180+ countries and early signals pointing toward default implementation…NOV 22 · 2025
- Beyond the 95%: Building AI That DeliversIt has been anything but a quiet summer for AI. From OpenAI’s GPT-5 release to Gartner placing AI in its “trough of disillusionment,” the narrative has shifted again. Yet the headline that cut through the noise came…NOV 22 · 2025
- From Servers to Cities: The New Reality of AI InfrastructureWhen Mark Zuckerberg announced Meta’s plans for a 5-gigawatt AI data centre—comparable in scale to Manhattan and capable of powering millions of homes—it captured headlines across the tech world. What does this…NOV 22 · 2025
- The AI-First CompanyDuolingo, Shopify and now Box are just a few prominent names of companies recently declaring the pivot to “AI-First Company”. But what does it truly mean to be AI-first? And more critically, how can organisations…NOV 22 · 2025
- The End of Search as We Know It: Google's AI Paradox and What It Means for EnterpriseWhat happens when the company that organised the world’s information must reimagine information itself? Google finds itself at a fascinating crossroads. While leading the AI revolution with Gemini, Waymo, and…NOV 22 · 2025
- From Generative to Agentic: The Next Chapter in AI EvolutionLast week at The AI Summit in London, I had the privilege of joining a panel discussion on enterprise adoption of agentic AI. This week I share a few thoughts from that conversation and the Q&A that followed. Focus…NOV 22 · 2025
- The Rise of Sovereign AI: Should You Care?The geopolitics of artificial intelligence took a notable turn recently as Nvidia and Perplexity announced a partnership to deliver localised AI models across Europe. While tech partnerships are hardly news, this one is…NOV 22 · 2025
- The Rise (and Risk) of Vibe CodingVibe coding is the newest trend in software development: using natural language prompts to create entire apps, websites, and experiences without writing a single line of code. Think of it as “prompt-based programming”…NOV 22 · 2025
- From Scarcity to Abundance: UBS Take on AI-Accelerated Content DeliveryUBS has deployed AI avatars of 36 analysts to create video content at scale, accelerating how financial institutions deliver research insights. This development is an example of both a shift towards “digital twins” of…NOV 22 · 2025
- The Dawn of the Agentic EraMicrosoft’s latest Build conference introduced a significant shift from basic AI assistants to autonomous AI agents capable of independent reasoning, decision-making, and task completion. The emerging “agentic web” will…NOV 22 · 2025
- Special Dispatch from the Gartner Marketing Symposium 2025Earlier this week I had the pleasure of attending the Gartner Marketing Symposium 2025 in London, a great opportunity to take the pulse of marketing health across industries and investigate the latest developments in AI…NOV 22 · 2025
- AI Enters the Physical World with Open-Source RoboticsIn 2023, Hugging Face was best known as the GitHub of generative AI - a (mostly) free resource platform hosting thousands of open-source AI models for developers to play with. Now, following the acquisition of Pollen…NOV 22 · 2025
- Retrieval‑Augmented Generation: Going Beyond the Limitations of Large Language ModelsLarge language models (LLMs) have transformed how we approach information retrieval, content generation, and knowledge work. They’re exceptional at understanding intent, surfacing insights, and producing fluent…NOV 22 · 2025
- AI At The Negotiating Table: From Forecasting to Strategic SimulationIn our times market by economic volatility, supply chain disruptions, and geopolitical uncertainty, today’s business leaders are navigating a world that defies prediction. Traditional scenario planning remains a…NOV 22 · 2025
- Audience of OneOpenAI’s recent experiments with AI-generated metafiction sparked fierce debate . But beyond the literary discussions, there is food for thought for marketers who have long chased the dream of personalisation. We…NOV 22 · 2025
- From "Teaching to the Middle" to Tailored Learning: The AI OpportunityWhen Bill Gates suggests artificial intelligence will soon make good doctors and teachers commonplace and effectively “free,” it grabs headlines. During his recent appearance on The Tonight Show, Gates described a…NOV 22 · 2025
- Adobe Embraces Agentic AIAt Adobe Summit 2025, the company made one thing clear: generative AI is moving to the next stage and is embracing Agentic AI to power several marketing workflows. In the most significant product evolution since the…NOV 22 · 2025
- The AI Pressroom: Balancing Automation with Editorial IntegrityEarlier this week I was fascinated by the news coming from Italy regarding the launch of Il Foglio AI , the first newspaper supplement created entirely by AI. Although AI entered pressrooms many years ago, this is the…NOV 22 · 2025
- Voice Presence: The Future of Conversational AIFor years, digital assistants have promised seamless interactions, yet most still fall flat, mostly because of a lack of true “voice presence.” AI-generated voices often sound robotic, emotionally flat, and incapable of…NOV 22 · 2025
- Elon Musk’s Bid for OpenAI: Market and Legal Consequences ExplainedElon Musk’s recent offer—reportedly valued at approximately $97.4 billion—to acquire control of OpenAI is fascinating, both in terms of how we value one of the most influential AI companies and for its legal…NOV 22 · 2025
- The DeepSeek Disruption: How a Startup Shook the Industry and Wiped Off $1tn off the IndustryEven by Generative AI standards, the rate and scale of changed introduced by Chinese startup DeepSeek in the past week has been extraordinary. Called by some the “Temu of ChatGPTs,” DeepSeek’s disruptive approach to…NOV 22 · 2025
- Conversational AI and Search: How Brands Can Become the AnswerGoogle’s recent partnership with The Associated Press (AP) not only highlights the growing significance of authoritative news sources within AI-driven content strategies but also offer a glimpse at how brands can…NOV 22 · 2025
- From Celebrities to Microcultures: Why Influencer Marketing Will Enter B2B in 2025This week, we continue this special series exploring 2025 predictions by looking at influencer marketing and why I think in 2025 we will see leading B2B brands venturing into this space and how AI will play a role…NOV 22 · 2025
- The Quantum Countdown: Securing the Future with Post-Quantum CryptographyThis week second issue on 2025 Predictions focuses on the impact of quantum computing on cryptography and why I think this will matter next year, even though quantum computers are 10 years or so away from us. Today’s…NOV 22 · 2025
- The Rise of Agentic AI and Machine CustomersThis week we start a 4 weeks special issue speculating on big trends that will, in my opinion, shape the AI discourse in 2025 and beyond. Today, we look at Agentic AI and Machine Customers . While the names might sound…NOV 22 · 2025
- Is Generative AI Facing Its First Plateau?Generative AI has been a transformative force over the past couple of years, reshaping industries and introducing novel innovations across industries. The initial hype was supported by rapid advancements in model…NOV 22 · 2025
- AI Agents and Automated OperationsWelcome back to Chronicles of Change ! Today, we’re diving into the latest advancements in AI-driven automation, where powerful AI agents and automated operations promise to improve business efficiency. Across sectors…NOV 22 · 2025
- Not All Data Is Good: The Case for AI-Ready Data in EnterprisesA common myth surrounding generative AI is that you can feed it any data, and the technology will somehow make sense of it all. This misconception suggests that AI can “self-clean” messy data, filling in gaps and…NOV 22 · 2025
- Personalised AI is coming to businesses of all sizesThis week, we’re delving into Google’s NotebookLM, a specialised AI tool with a unique approach to information management. Why? Google has recently announced it will make the tool, currently aimed at education and…NOV 22 · 2025
- The AI Paradox: Boosting Efficiency While Preserving Human IngenuityLarge language models (LLMs) like ChatGPT have become ubiquitous tools in research and business environments. While these AI assistants offer significant efficiency and capability gains, a side effect is quickly…NOV 22 · 2025
- Generative AI and Board GovernanceYou often only hear of company boards when a big crisis hits the C-suite or the whole company and the board has to step in, but this essential governance body can (and should) play a key role in shaping the company…NOV 22 · 2025
- Saudi Arabia's AI Surge: A Wake-Up Call for US and EU RegulatorsSaudi Arabia, a nation synonymous with oil wealth, is rapidly positioning itself as a key player in the artificial intelligence space. Fuelled by vast resources and a hunger for economic diversification, the Kingdom’s…NOV 22 · 2025
- Data Scraping Is Not Such A Big Deal AnymoreEvery day, we read fresh news on how AI companies are collecting vast amounts of data in a minefiled of legal uncertainties. Yet, as we quickly progress through new phases of AI development, the real story is evolving…NOV 22 · 2025
- The EU AI Act is now in force: what does it mean and how can you prepare?August is not going to be a dull month in the world of AI regulation, as the enactment of the European Union’s AI Act is not merely a compliance formality; it represents a profound transformation in how businesses…NOV 22 · 2025
- Two Takes on AI Privacy: Apple Intelligence vs. Android Hybrid AIThis week we explore two different approaches to bring generative AI functionalities to the masses. On one side, Apple Intelligence Private Cloud Compute and on the other Android HybridAI. Both aim to enable on-device…NOV 22 · 2025
- The Pros and Cons of In-House Generative AI model building and How To Do It ProperlyIn the early days of this newsletter, we briefly touched on the choice before any corporate wanting to work with generative AI technologies: should they build their own generative AI models, opt for commercial…NOV 22 · 2025
- When AI Goes Rogue: Inside the Rise of Paper Mills and Lessons from WileyThis week, we look into a big issue in academic publishing that highlights the darker side of generative AI: paper mills. Long before generative AI was even a thing, paper mills profited from intentionally fabricate and…NOV 22 · 2025
- AI Summit 2024 - Key TakeawaysThis week, I had the pleasure of attending the AI Summit in London, an incredible event that brought together corporates, startups, governments, and students to share the latest developments in AI and exchange notes on…NOV 22 · 2025
- Is AI Innovation Already Plateauing?Today I want to play the role of advocatus diaboli (or devil’s advocate) to highlight the possibility we might be on the cusp of an AI innovation plateau. Although the pace of innovation is still incredibly fast, there…NOV 22 · 2025
- A CMO Guide to Generative AI in B2B MarketingGenerative AI is set to transform B2B marketing — not only by speeding up content creation but by enabling access to powerful customer insights, improving personalisation and customer experiences, and better measuring…NOV 22 · 2025
- From Data Quality to Ethical AI: A CIO's Perspective on AI in BankingWelcome to Voices of Change, an in-depth conversation with corporate AI leaders aimed at bringing new perspectives and experiences to my regular newsletter Chronicles of Change. For this inaugural issue, I had the…NOV 22 · 2025
- Quantum Computing: Why It MattersQuantum computing will represent a big shift in how data is processed and problems are solved. Using principles from quantum mechanics, namely superposition and entanglement, quantum computers perform calculations at…NOV 22 · 2025
- Fake News, Real Problems: Deepfakes and Their Impact on Business IntegrityDeepfakes have been around for a few years now, but with the latest innovations such as generative AI, access to the technologies that enable deepfakes is almost mainstream, to the point OpenAI has decided not to…NOV 22 · 2025
- The Road To Mainstream Generative AI AdoptionThe past year has seen a surge of interest and investment in Generative AI (GenAI) across industries. What started as experimental pilots has rapidly evolved into live deployments and ambitious expansion plans. In this…NOV 22 · 2025
- From Digital Incrementalism to Exponential TransformationGenerative AI has now fully emerged as a novel and different catalyst for business transformation. This issue of Chronicles of Change explores the reasons behind this and why I think gen AI is going to be very different…NOV 22 · 2025
- Implementing Generative AI: Balancing Speed and Safety for Business SuccessGenerative AI is rapidly emerging as a transformative technology that holds immense potential for businesses across industries. From enhancing productivity and driving innovation to improving customer experiences, gen…NOV 22 · 2025
- The LLMs Advantage: How AI Is Redefining Content LongevityJust off a busy week, today’s article is all about actionable insights on how to increase content longevity. With content marketing being a fundamental tactic of every marketing activation, especially in B2B and media…NOV 22 · 2025
- A Broken Contract: The Evolving Role of robots.txt in GenAI Internet GovernanceThis week we talk about internet governance, with a particular focus on the role of crawlers in the age of artificial intelligence. For the past three decades, the humble robots.txt file has served as the internet’s…NOV 22 · 2025
- Ensuring AI Compliance in a Dynamic Regulatory EnvironmentWe have touched a few times ( here , here and here ) on the topic of ethical sourcing and regulatory compliance. Today, we will delve into the recent news of Accenture’s initiative: testing a novel technology designed…NOV 22 · 2025
- Immersive Experiences and Hyper Targeting: Commerce Media Strategies for B2B MarketingToday I would like to explore an increasingly influential concept: commerce media. This term, popular in B2C marketing, refers to the integration of advertising into the e-commerce experience. It leverages consumer data…NOV 22 · 2025
- GenerativeAI and the Future of Value Creation in Digital TransformationFor years, the ecosystem of enterprise technology transformations was made of a fairly predictable mix of players: large consulting firms, legacy software giants, and agile startups, each playing their part in a…NOV 22 · 2025
- From mobile-first to AI-first: the discoverability and recognition challenge for brandsThis week I have been fascinated by AI-driven hardware products such as Humane and Rabbit R1. In this issue, we will go beyond the hype to focus on clear emerging trends that will reshape the way brands engage with…NOV 22 · 2025
- The NYT Lawsuit and What It Means For BusinessesThe recent lawsuit filed by The New York Times against OpenAI has brought an important question to the forefront - who should we entrust when choosing AI technologies for critical workflows? OpenAI will surely survive…NOV 22 · 2025
- The Surprising Link Between Humanities and GenAIWhen looking at small and large scale projects to integrate generative AI into corporate workflows, one common misconception is that tech talent is the key to success. Whilst it is indeed true that you need highly…NOV 22 · 2025
- The Rise of AI and the Future of Thought LeadershipThe thought leadership content marketing playbook is facing its biggest disruption yet in the form of artificial intelligence. A recent Wall Street Journal article highlighted how publishers like The Atlantic are deeply…NOV 22 · 2025
- The Financial and Environmental Cost of Generative AIAs we approach the end of what has been an incredible year of innovations, I would like to reflect on a topic which I believe will be one of the defining conversations of 2024: the cost of Generative AI. Focus On: The…NOV 22 · 2025
- AI and Problem-First Approaches: The Art of Addressing Real Business NeedsIn an era where business transformation through digital and artificial intelligence (AI) technologies faces constant change and daily stimuli from new vendors and new capabilities, it becomes critical not to put the…NOV 22 · 2025
- GenerativeAI One Year After ChatGPT: Where are we?Steering well clear from a running commentary of OpenAI governance issues, today we reflect on the last 12 months as ChatGPT approaches its first “birthday”. Focus On: ChatGPT One Year After AI, even transformative…NOV 22 · 2025
- From ChatGPT to GPTsOpenAI has taken a significant step by enabling organizations and users to fine-tune its GPT models to specific business requirements. This leap forward in AI technology enhances the potential for businesses to utilize…NOV 22 · 2025
- Fraud in the Age of AIAs global leaders gathered in Bletchley Park earlier this week to discuss the dangers and opportunities posed by AI, today we will touch on most common practices bad actors utilise to extract valuable corporate data and…NOV 22 · 2025
- Prompt Engineering: Why It Matters and How To Do It RightWe mentioned a few times the concept of prompt engineering on past issues of Chronicles of Change - today we will discuss this key success practice when adopting generative AI technologies. Focus On: Prompt Engineering…NOV 22 · 2025
- New AI-Powered Features Are Coming to LinkedInIn today’s issue we talk about the very same platform on which this newsletter is published - LinkedIn - to preview its upcoming shift towards AI, a shift which will touch most core areas of the platform from sales…NOV 22 · 2025
- Now Hiring: Nuclear Engineer - Why Generative AI is energy hungry and why it mattersWe already talked about how data hungry generative AI technologies are, both in the model creation phase as well as during fine tuning. This comes with staggering requirements in terms of computational power, which in…NOV 22 · 2025
- How To Prepare Your Data To Harness AI TechnologiesWe recently discussed the importance of ethical practices when it comes to data management in the age of AI. Today, we will delve into how modern CDOs and CMOs can make informed decisions about data to shift their…NOV 22 · 2025
- The Ethics of Data Management in the Age of AIWelcome back to Chronicles of Change, where we explore the opportunities and challenges that emerging technologies present for businesses and their transformation efforts. Today, we delve into the ethical management of…NOV 22 · 2025
- A recap on the state of emerging AI technologiesAfter a short Summer break (and recovery from a fractured shoulder!), we are back to chronicle the recent advancements in technology and what it means for businesses. In this issue, we take a step back to appreciate…NOV 22 · 2025
- How to Deal with Marketing Budget Cuts and Still Get GrowthToday, we chronicle something then never changes: cuts to the marketing budget during tough times. Marketing is integral to a brand’s success, from top-line programmes aimed at priming the brand to pure, downstream…NOV 22 · 2025
- Building Trust into Generative AI Commercial ApplicationsToday, we delve into one of the biggest barriers to AI adoption in commercial use cases, in particular within the boundaries of large corporate brands, which tend to have a very low appetite to risk both in terms of…NOV 22 · 2025
- How MarTech Is Transforming Sales and MarketingMarTech (or Marketing Technology, the use of software, tools, and digital technologies to execute, manage, and analyze marketing strategies and campaigns effectively) has penetrated every sales and marketing department…NOV 22 · 2025
- The 6 Core Capabilities of Successful Digital Transformation ProgrammesToday we go back to the core of this newsletter, to focus on digital transformation and the impact of emerging technologies. Organizations are indeed undergoing a core reprogramming, the essence of digital…NOV 22 · 2025
2023
- Reinventing Creative Marketing: Insights from Adobe Summit EMEA and Adobe MAX LondonAdobe Firefly, Creative Cloud and AlbusJUN 16 · 2023
- Emerging Tech in HR: AI's Role in Promoting Diversity & InclusionAI tools in HR and a spotlight on ParagraphicaJUN 09 · 2023
- The Coming EU Regulations and How They Affect Your BusinessEU AI Act and Anthropic ClaudeJUN 02 · 2023
- Raising the Bar in Law Practice and BeyondBack in 2009, I graduated in Law writing a thesis on artificial intelligence applied to law practice (yes, I am indeed a J.D. although my career evolved in a totally different direction!). Back then, the term…MAY 26 · 2023
- How To Build Your AI and More From the Generative AI SummitSPECIAL CHAPTER: Notes from the Generative AI Summit in LondonMAY 22 · 2023
- The Impact of Conversational Search on SEO and SEMIn this chapter: Conversational Search and Hugging FaceMAY 22 · 2023
- Digital Transformation in the Age of AIIn this chapter: Google I/O and Adobe FireflyMAY 22 · 2023
Comparing perspectives? See the editorial guide to AI marketing newsletters worth reading.