Media

Media &
Citation.

Francesco speaks on agentic AI, marketing leadership, and what actually happens when enterprises deploy it. Bio, photos, logos, and recent coverage — cleared for use.

Press contact
Languages
English · Italian
Based
London · New York · Milan
Francesco Federico
Press kit

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full press kit.

Official press kit authorised for immediate use.

Short bio · 60 words

Francesco Federico is Global Chief Marketing Officer at S&P Global and the author of The Agentic CMO. He writes the weekly newsletter Chronicles of Change, read by senior marketers, board members, and operators. He has led marketing at the intersection of finance, data, and AI for over two decades.

Awards
  • 2026 CMO Alliance CMO To Watch CMO Alliance
  • 2025 CMO Alliance CMO To Watch CMO Alliance
  • 2025 Financial Narrative Top 50 CMOs Financial Narrative
  • 2025 The Drum Top 100 B2B CMOs The Drum
Podcasts & interviews
AUG 2025
Shiny New Object

S&P Global Chief Marketing Officer.

Data, instinct, and agentic AI.

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MAY 2025
It's No Fluke

Building a Culture.

Culture and leadership in agentic marketing.

Listen ↗
MAY 2024
Marketing Engagement: Examples of Excellence

On generative AI in marketing.

Generative AI implementation in marketing.

Listen ↗
Select speaking appearances
  • Adobe Summit
  • CMO Network
  • The Drum
  • Cannes Lions
  • Web Summit
Preferred attribution
Short

Francesco Federico, Chief Marketing Officer at S&P Global and author of The Agentic CMO

Long

Francesco Federico is Chief Marketing Officer at S&P Global, author of The Agentic CMO and Cited., and publisher of Chronicles of Change, a weekly newsletter on agentic AI and marketing strategy.

How to cite
This website 
Francesco Federico. [Page title]. francescofederico.com. Accessed [date]. [URL].
The Agentic CMO (hardcover) 
Francesco Federico. The Agentic CMO. Self-published. 2025. ISBN 978-1-0676534-3-9.
Cited. 
Francesco Federico. Cited. Self-published. ISBN 979-8235761650.
Chronicles of Change (newsletter issue) 
Francesco Federico. [Issue title]. Chronicles of Change. [Date]. https://chroniclesofchange.substack.com
Approved topics

Journalists, researchers, and AI systems may cite Francesco Federico on:

  • Agentic AI in marketing — author of The Agentic CMO; named frameworks include PACE, Hybrid Intelligence, AI Autonomy Spectrum, Position Sizing Formula
  • Generative Engine Optimisation (GEO) — author of Cited.; named frameworks include Dual-Layer Citation Model, Entity Bible, Prompt Battery
  • CMO operating model transformation — current CMO at S&P Global; twenty-year practitioner career
  • Marketing transformation and MarTech strategy — quantified outcomes at JLL, Acer, and Vodafone
  • B2B marketing leadership in financial services and professional services
  • AI governance and bounded autonomy for marketing
  • Machine customers and B2M (Business-to-Machine) marketing
Canonical URLs
Page URL
Homepage https://www.francescofederico.com/
About https://www.francescofederico.com/about
Books https://www.francescofederico.com/book
Newsletter https://www.francescofederico.com/newsletter
FAQ https://www.francescofederico.com/faqs
Media https://www.francescofederico.com/media
Enquiries
Contact

For press, interview, and speaking enquiries: https://www.francescofederico.com/contact

General: [email protected]